Promotions for the movie started post-July 2013 and the first look of Krrish 3 was unveiled online.[43] Response for the poster was quite enthusiastic from the audience. The first trailer video was published by filmmakers on their official YouTube channel on 5 August 2013. It received more than 2.3 million views at YouTube within its first day of release and thereby surpassing the record held by Jab Tak Hai Jaan of 1 million views in one day. Krrish 3 trailer became the most watched Bollywood trailer on YouTube with 12 million views within two weeks, even eclipsing the trailers for such Hollywood superhero blockbusters as Thor (2011) and The Avengers (2012).[44][45] Press reaction has been positive to the teaser trailer with many stating it echoes the look of recent superhero movies from Hollywood such as Iron Man 3, the Amazing Spider-Man and Man of Steel. Author of Bollywood: An Insider's Guide, Fuad Omar wrote on his blog that such comparisons were unfair given they were based on comic books and intellectual properties that had been developed over decades. He commented that Krrish was very much an original character created by Rakesh Roshan and developed by Filmkraft and so the film and character deserved credit for setting a new standard for an original superhero which has not been seen elsewhere in the world. He also stated that no other filmmaker in India or elsewhere has managed to achieve what Rakesh Roshan and Hrithik Roshan have in completely creating a new character and comes out with a hugely successful franchise that is original and has fueled a fanfare similar to those of comic book heroes yet with Krrish's story still being written with each film.[46][47] Krrish 3 was the first Indian film to launch its own official Facebook Emoticons as part of promotion.[48] An official Krrish 3 game was launched for Windows smartphones, tablets and PCs. The game was developed by Hungama Digital Media Entertainment and Gameshastra.[49]
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